A baby breastfeeding while simultaneously eating an Oreo, hmmm. Oreo sure is “Milk’s favorite cookie.” And not just cow’s milk, all the milks of the world enjoy Oreos: almond milk in a glass, vanilla soy milk in a mug, breast milk…from a hot boob, etc.
The ad was created to be used by Kraft’s ad agency, Cheil Worldwide, at an advertising forum. It was not meant for public distribution or consumer use, bummer.
So, we know we won’t be seeing this or others like it on a billboard or magazine anytime soon. But, why not?
What makes people so uncomfortable with breastfeeding (in public)? It certainly seems to be a hot topic. Wiki even has an article dedicated to breastfeeding in public, which lists attitudes by 8 different countries including Taiwan, Saudi Arabia, Germany, the UK, and the US.
Women in Saudi Arabia can openly breastfeed their infants though they may be fully veiled. In Taiwan, The Public Breastfeeding Act defends the right to breastfeed in public. In fact, if one decides to prevent or interfere a woman from breastfeeding, they will be fined 6000 to 30000 TWD (200-1,017 USD). Ouch.
“A United States House of Representatives appropriations bill (HR 2490) with an amendment specifically permitting breastfeeding was signed into law on September 29, 1999. It stipulated that no government funds may be used to enforce any prohibition on women breastfeeding their children in Federal buildings or on Federal property. Further, a U.S. Public Law enacted in 1999, specifically provides that “a woman may breastfeed her child at any location in a federal building or on federal property, if the woman and her child are otherwise authorized to be present at the location.””
Read more here.
Alright, cool. So then, what’s the big deal?
And is this really necessary:
This ad doesn’t really bother me. In fact, I think it’s pretty funny and the baby’s adorable. I still like Oreos, I don’t think this is inappropriate for children and I don’t think they’d react negatively to it. But hey, I’m a woman. So does that make me biased?
What are your thoughts?